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Ale Paul

There’s a pretty good chance you’ve come across one of Ale Paul’s typefaces recently and not even realized it. The prolific Buenos Aires-based type designer and letterer was once an art director in some of Argentina’s most prestigious studios, working on brands like Procter & Gamble, SC Johnson, and Danone. In 2003, he co-founded Sudtipos, the first Argentinean type collective, and his focus shifted to type design.

Some of the first faces he designed were “experimental geometric or pixel fonts.” At Sudtipos, he created typefaces and lettering for packaging agencies, along with commercial faces. Indeed, there’s a direct relationship between Ale’s strong background in packaging design and Sudtipos’ specialization in scripts, a style that figures prominently in packaging. But no matter what he’s working on, he always designs with focus — which includes a clear idea of how designers will use his type.

Ale’s respect for — and long obsession

with — 20th-century American

calligraphy is evident in his work.

Inspiration and obsession

Inspiration is usually everywhere for a type designer, but there’s a recurring thread in many of Ale’s typefaces: travel. Travel might mean wanderings in his hometown or exploring neighborhoods in cities around the world. Supermarkets, he says, are one of the best places to absorb a place’s culture.

Ale’s respect for — and long obsession with — 20th-century American calligraphy is also evident in his work, including Compendium, Buffet Script, and the Bluemlein Script Collection.

Then and now

Ale also teaches the postgraduate type design course at the University of Buenos Aires, where he previously taught graphic design, with students from all over Latin America and Spain. He notes, “There are now more than 50 type designers with university degrees. And several South American designers are working on type design. That was just a dream in 2003!”

Products by Ale Paul

Adios Script Pro
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Adios Script Pro
$99.00 USD
Affair
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Affair
$99.00 USD
Auberge Script Basic
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Auberge Script Basic
From $39.00 USD
Auberge Script Pro
Buy
Auberge Script Pro
$79.00 USD
Bellissima Script Pro
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Bellissima Script Pro
$79.00 USD
Bellissima Script Redux
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Bellissima Script Redux
$49.00 USD
Bowling Script
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Bowling Script
From $69.00 USD
Bowling Script Basic
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Bowling Script Basic
From $39.00 USD
Brownstone Frames
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Brownstone Frames
From $29.00 USD
Brownstone Sans
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Brownstone Sans
From $59.00 USD
Brownstone Slab
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Brownstone Slab
From $59.00 USD
Buffet Script
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Buffet Script
$99.00 USD
Burgues Script
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Burgues Script
$99.00 USD
Business Penmanship
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Business Penmanship
From $79.00 USD
Calgary Script
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Calgary Script
$99.00 USD
Candy Script
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Candy Script
$79.00 USD
Compendium
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Compendium
$99.00 USD
Courtesy Script Pro
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Courtesy Script Pro
$59.00 USD
Distillery
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Distillery
From $19.00 USD
Dr Sugiyama Pro
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Dr Sugiyama Pro
$45.00 USD
Fan Script
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Fan Script
$99.00 USD
Feel Script
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Feel Script
$99.00 USD
Herr Von Muellerhoff Pro
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Herr Von Muellerhoff Pro
$45.00 USD
Hipster Script
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Hipster Script
$79.00 USD
Inlove
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Inlove
From $29.00 USD
Kautiva Pro
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Kautiva Pro
From $35.00 USD
Kewl Script
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Kewl Script
$59.00 USD
Lady Rene
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Lady Rene
$59.00 USD
Miss Fajardose Pro
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Miss Fajardose Pro
$45.00 USD
Monsieur La Doulaise Pro
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Monsieur La Doulaise Pro
$45.00 USD
Mousse Script
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Mousse Script
$49.00 USD
Mr Bedfort Pro
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Mr Bedfort Pro
$45.00 USD
Mr Dafoe Pro
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Mr Dafoe Pro
$45.00 USD
Mr De Haviland Pro
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Mr De Haviland Pro
$45.00 USD
Mrs Saint Delafield Pro
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Mrs Saint Delafield Pro
$45.00 USD
Mrs Sheppards Pro
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Mrs Sheppards Pro
$45.00 USD
Piel Script Pro
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Piel Script Pro
$89.00 USD
Piel Script Redux
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Piel Script Redux
$49.00 USD
Poem Script
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Poem Script
$89.00 USD
Politica
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Politica
$229.00 USD
Politica XT
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Politica XT
$229.00 USD
Santino
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Santino
$39.00 USD
Seashore Pro
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Seashore Pro
$59.00 USD
Seashore Tote
Seashore Tote
$39.00 USD $19.50 USD
Semilla
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Semilla
$79.00 USD
Storefront
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Storefront
$79.00 USD
Suave Script
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Suave Script
From $49.00 USD
Sugar Pie
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Sugar Pie
$79.00 USD